Can you post a list of all the courses available on ASE seminars? the sorting normally needs specific names of the course to find it but I am looking to just see all the topics that ASE seminars covers. I am looking to create a list of articles that can be created based upon the courses that are taught here. A course that is taken can have an article created from it explaining to patients why they are in the right place. These articles can reduce costs of advertising over time by making a person a local authority with google using its algorithm to send you traffic. We aren't giving direct treatment strategies but overview articles it seems to guide purchase.
Example : Difficulty to Rank /100 : Volume of Searches a month you are part of by writing an article that ranks well
Sciatica / 72 Difficulty / 450,000 searches
Anxiety / 95 difficulty / 368,000 searches
carpal tunnel / 63 difficulty / 301,000 searches
low back pain / 65 difficulty / 246,000 searches
Tennis elbow / 75 difficulty / 165,000 searches
there are slightly varied terms from these that also have traction. A low back pain article might link to a sciatica article or piriformis syndrome and now we have 3 articles or a combination of articles promoting authority. Creating articles in this way in my opinion solidifies a pain management niche with google.
These are a few examples of volume but if you start ranking higher in a category over time and have multiple articles on pain management then google then google can start sending more traffic.
If you treat patients with plantar fasciitis, this video is worth your time. Anthony breaks it down with key treatment targets you might be missing.
Register for the next EXSTORE course or book a refresher if you need to brush up:
https://aseseminars.com/event/the-exstore-orthopedic-system-for-dry-needlers
I am looking at webinars to download for the month of December and would love your input. What topics haven’t you seen lately? Anything you’re curious about, want to brush up on, or feel like we do not cover enough? Drop your ideas — I want to make sure this month is something fresh.
@Exstoreman @JoshuaSwart My regular tennis patient said:
I tore my plantar again last Saturday. Same foot, same feeling. Haven't gone to doc or gotten mri but feel exactly the same. Unfortunately they can't see me til Tuesday 2:45 and then imaging will come after...want me to push out til I know more?
- Should I wait for her to get an MRI to confirm that her plantar fascia or achilles tendon was torn before I treat her, or should I just treat her before that imaging appointment? Thank you! Sarrah
@JoshuaSwart I always hear about people niching down but also writing articles to discuss their niche.
Treating MSK and there are many conditions that fall under that category.
Would you say there are major categories and minor categories of niching?
What articles are essential for a MSK EXSTORE practitioner? What image creation is essential?
What articles do you feel are needed for promoting SEO of a website geared towards MSK for higher ranking over time so the algorithm picks up on your niching down by article promotion?
I have been rewriting a few articles from my website builder so they sound less mysticism and more scientific.
If there is a best scripted / article for talking about a topic then could there be collaboration of what is best said rather than us paying ghost writers separately? Most of the information seems the same but in slightly different words. Why not have a standardized article for EXSTORE practitioners so we can set a standard on what practitioners should know ...
