I have been hearing from several practitioners who are thinking of raising their rates. This is something that is necessary especially now given inflation. Before you decide to raise your rates, consider the following:
1) Why are you raising your rates? One thing to focus on more than raising rates is getting more patients AND patient visits. Are you doing a good job with scheduling supportive care visits long-term? How many new patients are you getting every week? Are you at your target weekly visits? If you are underperforming in those areas, then raising rates is NOT a good way to make up for it. And maybe it isn't time to raise your rates. Don't raise your rates if your clinic is underperforming. Fix that problem first.
2) Having more patients on the books can = lower increase in rates. If you have 400 patients a month and raise your rates by $5.00, that is not much of a shock to the patient, yet it means $2000 more revenue per month, and $24,000 more per year. When you have more patients, you can have a modest increase in rates and still make up a lot for inflation and increased costs.
3) Similar to #2, is your practice flow working? Are you working out of 1 room? Or are you running multiple rooms and multiple patients an hour? Having an ideal practice flow may mean the ability for a more modest rate increase while getting more bang for your buck.
4) Are your patients able to afford your services now? If patients are balking at coming in more than once per week, is it financial? If you are charging $150 a visit, is it realistic for someone to coming in 2-3 times per week for 3-4 weeks? And even if they start, are they going to finish? Or are they going to drop out of care and not finish their treatment plans? Again, have an efficient practice and you can see more patients, charge a rate they can handle, see them more often and get the revenue you need. It's a win-win. (keep in mind a lot of patients claim they are broke and they aren't, but there is a tipping point and most people are paying out of pocket).
5) Cutting expenses first: Anthony mentioned this in his post above. We get lost with our subscriptions and not shopping around for better rates on things like insurance. It is easy to save $30, $50, or $100 or more per month. Just DON'T cut your subscription to the locals community since it actually makes you money. 🙂
Assessment & Treatment of 12 Peripheral Nerve Entrapments Using Electroacupuncture
This question came up at the December EXSTORE seminar. When does Anthony use the Pointer versus the ITO? (Or other longer-use estim device)
In this webinar Anthony goes over assessment and understanding of the major scoliotic curves. This includes how to base rehab prescriptions and how to select acupuncture treatment protocols for major scoliotic curves. We also review scoliotic curves on Xray and review what muscles are affected and the structural implications.
🚨 Two-Part Webinar + Live Lab Alert! 🚨
We’re hosting two live webinars this month—each followed by a live lab, so you can immediately apply what you learn and ask all your burning questions in real time.
🦵 June 21 @ 3:30pm EDT: Treating the Paratendon
🐴 June 28 @ 3:30pm EDT: Intro to Assessment & Treatment of Equestrian Riders
Both sessions are open to the public and packed with clinical gems. Bring your curiosity, your questions, and maybe a notebook. Stick around for the live lab and pick Anthony’s brain while he’s still caffeinated.
🧠 Come curious. Leave a better practitioner.
🔗 You must register for both events using the link provided.👇🏽
June 21: https://us02web.zoom.us/meeting/register/yTNyZIlfSNq8UqiI-tXQSQ
June 28: https://us02web.zoom.us/meeting/register/uPOhkp3MTMWP3ycVPN3pGQ
Here is the list of webinars in the library.
This does not include the recorded labs or the other webinars annual members get.
