Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. š³š
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
Athletic Intensive Myofascial Release
Location: Shokunin CrossFit, Mesa, AZ
Pre-requisite: EXSTORE
Register here:
https://aseseminars.com/event/athletic-intensive-myofascial-seminar/
Is anyone practicing in area code 23062 - Virginia, or thereabouts? Williamsburg? For a friend with scoliosis and arthritis. thanks in advance.
Patient: 34-year-old female, currently 15 weeks pregnant.
Diagnosis: EhlersāDanlos syndrome (diagnosed 2021), hypermobility type (hEDS).
Surgical history: Four right hip surgeries between 2021ā2024 for a torn labrum, ultimately requiring a cadaver graft, as well as repair of a femoral head injury. All four procedures have been deemed unsuccessful. In 2022, she also underwent shoulder surgery for a labral tear.
EXSTORE findings: Weakness noted in the L gluteus maximus, R adductor magnus, R hip flexors, L serratus anterior, and supraspinatus.
Current symptoms: Significant discomfort localized to the R greater trochanter, adductors, and hamstrings, with associated low back pain.
Pain management history: Prior to pregnancy, symptoms were managed with Baclofen, which was discontinued during pregnancy and is planned to resume postpartum. She claims she has had relief from DN in the past.
My understanding is that EhlersāDanlos syndrome is an umbrella term encompassing 13 connective tissue ...
Athlete with sub-acute second metatarsal stress fracture currently using rest and laser therapy for treatment. For electroacupuncture... Osteopuncture at 100 Hz at the base and head of the metatarsal to cross the fracture ? 30 Hz across the ankle joint at GB 40 and above the sustentaculum tali? Are MPs relevant here?
