Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Assessment & Treatment of 12 Peripheral Nerve Entrapments Using Electroacupuncture
This question came up at the December EXSTORE seminar. When does Anthony use the Pointer versus the ITO? (Or other longer-use estim device)
In this webinar Anthony goes over assessment and understanding of the major scoliotic curves. This includes how to base rehab prescriptions and how to select acupuncture treatment protocols for major scoliotic curves. We also review scoliotic curves on Xray and review what muscles are affected and the structural implications.
🚨 Two-Part Webinar + Live Lab Alert! 🚨
We’re hosting two live webinars this month—each followed by a live lab, so you can immediately apply what you learn and ask all your burning questions in real time.
🦵 June 21 @ 3:30pm EDT: Treating the Paratendon
🐴 June 28 @ 3:30pm EDT: Intro to Assessment & Treatment of Equestrian Riders
Both sessions are open to the public and packed with clinical gems. Bring your curiosity, your questions, and maybe a notebook. Stick around for the live lab and pick Anthony’s brain while he’s still caffeinated.
🧠 Come curious. Leave a better practitioner.
🔗 You must register for both events using the link provided.👇🏽
June 21: https://us02web.zoom.us/meeting/register/yTNyZIlfSNq8UqiI-tXQSQ
June 28: https://us02web.zoom.us/meeting/register/uPOhkp3MTMWP3ycVPN3pGQ
Here is the list of webinars in the library.
This does not include the recorded labs or the other webinars annual members get.
