Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
This clip from 2017 sums up one of the biggest issues we see when treating MSK and pain conditions with needles — and also the solution.
The problem is not the lack of different techniques.
The problem is knowing when to use them, why to use them, and when not to use them.
Motor points, trigger points, electroacupuncture, peripheral treatments, central nervous system approaches — all of these can be valuable.
But they are not interchangeable.
The real skill is understanding how to apply those techniques through the lens of neurology, assessment, and clinical reasoning.
That means identifying what type of problem is actually in front of you, determining the most appropriate treatment strategy, and then reassessing to see whether you actually changed what you intended to change.
That is the difference between simply performing a technique and treating with precision.
And that is exactly what the EXSTORE™ Orthopedic System is built to teach.
EXSTORE gives practitioners a complete, ...
Anthony chronicled his 51-patient day.
No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.
You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.
Spend the weekend inside Dr. Lombardi’s clinic. Real patients. Real problems. Real-time clinical decisions. Approximately 70 patients in one weekend- no carefully curated cases, no predictable presentations, and absolutely nowhere to hide.
Dr. Lombardi will be with you every step of the way while you learn how he assesses, treats, adapts, and keeps his clinic moving. Learn to think faster, treat smarter, trust your clinical instincts, and stop second-guessing every decision you make.
Learn how to grind.
Learn how to become a clinical champion.
This is not a relaxing weekend seminar. This is clinical boot camp!
Join us Sunday at noon and find out if you’re ready.
📅: Sunday, September 6th
⏰: 12pm EDT
Must register for this event: https://us02web.zoom.us/meeting/register/pV0qiuBVRCS7eKTrQm9hmA
Join Dr. Lombardi for a free live webinar introducing the upcoming Pre-Dissected Cadaver-Based Clinical Anatomy Course, taking place July 24–25, 2027, at Experience Anatomy in Charlotte, North Carolina.
Discover how this one-of-a-kind course integrates:
• Pre-dissected cadaver anatomy
• Instruction from Experience Anatomy’s PhD anatomists
• Clinical anatomy and palpation
• Needling considerations and safety
• Hands-on station rotations
• Electroacupuncture practice
• Dr. Lombardi’s 24 years of clinical experience
During the webinar, Dr. Lombardi will explain how the course is structured, what you can expect inside the lab, and why this approach may completely change how you visualize anatomy when treating patients.
📅: August 31, 2026
⏰: 8:00 p.m. EDT
📍 Must register: https://us02web.zoom.us/meeting/register/jwIBFxqaS4yI25RHOByhjg
