Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Learn how to identify, assess, and treat foot drop in this in-depth webinar. This webinar cover causes, clinical testing, and effective treatment strategies to get patients moving again.
A little video I made showing why the ESTIM-II is better than the ESTIM-III.
Hi Doc @Exstoreman, patient presented with neck pain and twitching around scapula and tricep muscles ever since weighted seated rows at gym. The twitching is random. I’ve done exstore and cleaned up tropic changes, he had a lot between c1 to c 5 (splenus capitus). His neck is better but the twitching remains. I’ve checked for trigger points and tropic changes in the area of twitches but nothing obvious stands out. Today I went with perfusion and released neck muscles. Love your thoughts on this.
Sharing my little win treating my own right hand texting thumb yesterday with motor points for opponens pollicis, abductor pollicis, flexor pollicis. 3 needles, 5 minutes treatment with the pointer plus, slightly/very awkwardly with my non-dominant left hand :) and 85% improved today. I have just some residual ache at the 1st MCP, ulnar side. @Exstoreman what do you think of a high frequency intraarticular treatment, or what would be a good next step to get to 100%?
@BrittLeeworthy I gotta say. You been doing some awesome work with your website with your membership section. I'm loving the structure of your plans. I haven't really seen this anywhere else.
How long did it take you to come up with this structure? I been trying to come up with a concise membership plan and what you have is awesome. Just wanted to say.
