Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Check out this clip from the April seminar where Anthony talks about lines of tension. For those who are going to the sports seminar in Mesa Arizona this weekend, you were going to learn all about these and a whole lot more. It’s content ever before taught, and will put you leaves and bounds ahead of everyone else. And the best part is, it’s not just for athletes, it’s important information for all of your MSK patients!
If you've been getting burned out, annoyed, frustrated, it's not your patients, it's you. You're probably not practicing within your passion, or at least what interests you. And you're not setting healthy boundaries.
If you took EXSTOREâ„¢, you can join the meeting this Sunday at 1:15pm EST. We're going to talk about this and how your messaging and marketing are not aligned with your passion and purpose. Register here: https://us02web.zoom.us/meeting/register/smHIUMNvTWySJCYZ75aYzA
Any information on treating tinnitus? I have had some success with reduction but would love any information on more refined techniques.
Hi Doc @Exstoreman,
Any tips for when patient presents with anterior shoulder pain. ache at night with a heavy feeling and pain on random movements especially horizontal adduction. I have two cases now - I start with exstore and correct inhibitions, clean up trophic changes, heaviness improves and the ache at night reduces a little but the impingement pain is still present. Finding it hard to shift. Grazie
