Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Here is the list of webinars in the library.
This does not include the recorded labs or the other webinars annual members get.
@Exstoreman @JoshuaSwart Sorry, quick follow up on my post from a couple of weeks ago on pubic pain. Anthony, you mentioned a video in which you talk about treating the pudendal nerve. I have the majority of your recorded webinars and I cannot for the life of me find it in any of them. Do either of you guys happen to remember where that treatment is located? Thanks!
Patient: 52-year-old male
Diagnosis: Pelvic fracture 3 days ago (confirmed on X-ray; image attached) opposite to prothesis.
Current Status: No orthopedic follow-up yet. Was advised to weight-bear immediately post-injury and has continued to do so within pain tolerance using assisstance. Although he is feeling unsure about appropriate activity levels and has a delay in talking with GP or ortho for a few more days. My thoughts are to get up and weight bare every hour or so to help with circulation within pain free levels, ankle pumps while resting, topical linaments... Any other thoughts or tips? @Exstoreman - also is the fracture just at that upper illiac region, or is there more?
