Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
Learn how to identify, assess, and treat foot drop in this in-depth webinar. This webinar cover causes, clinical testing, and effective treatment strategies to get patients moving again.
If you've been getting burned out, annoyed, frustrated, it's not your patients, it's you. You're probably not practicing within your passion, or at least what interests you. And you're not setting healthy boundaries.
If you took EXSTOREâ„¢, you can join the meeting this Sunday at 1:15pm EST. We're going to talk about this and how your messaging and marketing are not aligned with your passion and purpose. Register here: https://us02web.zoom.us/meeting/register/smHIUMNvTWySJCYZ75aYzA
Arm pain, biceps ( from repetitive stress / vaccum for job, MSK with underline chronic digestive issue and headache )
Topic: arm pain
Presentation : MSK arm start 1 year ago worse with moving and foot external ( + sistemic, DI impacted, headaches)
Scan result : ROM CSPINE LF limited. MT RG deltoid front and lateral , LF supraspinatus and serratus
Treatment : perfusion cervical , activate infra and serratus and upper trap, restore line tecnique biceps
Outcome : ROM C SPINE improved , MT strenght improved on all
Follow up : twice a weeks two weeks, didn’t do manual technique, didn’t give exercise , taped scapula ( leku and protective) made pattient retract scapula ( where can find more content for taping? ) , herbal patch on biceps
Challenges : amount of notes, time management,perfusion on side line ( prop tend to fall) bigger patient and sensitive, can't see muscle moove and patient don’t feel comfortable with muscle jump. Not sure how classify this patient , there is systemic ...
1) after trauma patient reported pain on the RG front arm and neck pain 8on10. MSK presebtation. Did the Scan limited ROM C-SPINE BI 25RG /30LF, limited GH joint RG 100, ST joint RG 30. MT RG suprispunatus and serratus inhibited .Activated with pointer plus infrasp, searratus, wasn’t able to target the levator scalens got activated instead. Did perfusion upper back 20 min, 20 frequency.
Outcome: ROM incresed GH and ST joint not much at C -SPINE.
Challenges to report : find levator scapula point, time Managment.
Follow up : ask patient to return twice a week for 2 weeks. To do list : re-do Scan upper ext., continue perfusion( All visit?) , restore line tecnique on brachialis, other to suggest ?
Thanks
The April 2026 Clinical Intensive is already filling up. There are 3 seats left. If you plan on coming, I would register ASAP!
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