Purpose: You are trying to communicate to people why they should give you money. People see you and feel confident that you can get them better.
Goal: People see what you do, so they feel familiar with you and it removes a barrier to them calling your office. They feel a connection to you. They feel you can help them. They will call your office and make an appointment.
When using video, every video you put up should be trying to communicate the above. Everything else is a waste of time.
Think about it. Does dancing, pointing at words on the screen, self-help videos, or posting about TCM theory convince anyone to take you serious and that you can treat their problem and get them better? Does it tell anyone to go to you and spend hundreds of dollars? This is after all EXACTLY what the prospective patient is considering. It IS a transaction and money is involved.
If you were a patient with back pain and saw your videos, what would they say? "Oh that's cute". "Oh they're funny." "Oh, interesting". But would they say, "I will call that person to have them treat me and give them my money."
Every video must have the sole purpose of showing the viewer that you are skilled and capable of treating them, and that your patients are happy.
1) Pics and videos of you assessing and treating
2) Video testimonies from the patient telling everyone how you helped them
3) Repeat
No, it aint sexy. But it works.
It gets prospective patients in the door. You are professional, caring, capable, and you fix things. Done.
Oh, and why are people posting pics and videos of blood filled cups? Or big flames over the patient? Or pictures of bright red sha? Good god. Can we get out of our own egos and what we think is "cool", and think what a prospective patient might think seeing those images? Oh yea, let me go fill up some cups with blood. Schedule me ASAP. 😳😒
Keep it simple.
Example: Darren O'Rourke of Physicare in Dublin has the busiest practice in Ireland. Check out his videos on Instagram @physicare_dublin. You'll see. He doesn't even need to pay to boost his videos.
Final tip: If you get someone in who has a big social media following, offer a treatment in trade for them posting a video of their visit with you. This type of advertisement is huge. It is especially good with your athlete patients. Get pics and video of their treatment.
ok rant over.
August 16th & 23rd at 3:30pm EDT!
Everyone needs to get to these August labs—this is your chance to bring your toughest patient cases straight to Anthony and get real answers. Come for solutions, stay for the kind of knowledge that takes your practice to the next level. 🏆
Must register! 👇🏽
August 15th registration: https://us02web.zoom.us/meeting/register/i-MdsBnrRXGlVcnuA9WK5Q
August 23rd registration: https://us02web.zoom.us/meeting/register/inKFGVWMRJmKMp4qIDEq6A
Hi @Exstoreman , I have come across my first case of notalgia parasthetica . He’s has a persistent itch in the left intrascapular region at around T6 level ( about the diameter of a golf ball). It started 9 months ago after a bad sunburn. It’s not actually the reason why he’s seeing me but he mentioned he had this annoying persistent itch and that’s what I think it is. He’s seeking treatment for muscular tension in the neck and shoulders and he also suffers from cluster headaches ( hasn’t had any for 5 months). But my question is for the notalgia parasthetica: I’m using T6-9 HJJ (no estim) for that . Any other tips? Can I expect full resolution with consistent treatment?
Comment below on this post on how you're doing - and be honest! Are you feeling kind of blah about practicing? Feeling stuck? Not sure if you're bored or burned out? And are you tired of seeing certain patients, maybe you find them exhausting, but you're not sure how to say no?
It may be time to specialize. Comment below and let me know if you'd like a webinar on this. We can get you excited again to practice!
