Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Anthony chronicled his 51-patient day.
No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.
You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.
Join us this Saturday for a free webinar for post shingles pain: Assessment, Pathophysiology and Evidence-Based Acupuncture Management. This webinar is followed by live lab!
📅: Saturday August 8th 2026
⏰: 1:30pm EDT
Must register to attended:
https://us02web.zoom.us/meeting/register/EXweYis1QvOvmayxF_sVSw
I have a patient who had a spinal stroke at C3-4. He has numbness and tingling through his left arm and leg, weakness in left glutes. I have done upper and lower perfusion treatment on him twice a week for the last 3 mos. He has had some improvement. Should I also be doing any local channel points, scalp points? Anything else other than perfusion?
There are 2 seats left in my Clinical Intensive this Oct 3-4 at my office. Read the outline and register here:https://aseseminars.com/event/clinical-intensive-training-course-at-dr-lombardis-clinic-in-hamilton-ontario-2/
