Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Assessment & Treatment of 12 Peripheral Nerve Entrapments Using Electroacupuncture
This question came up at the December EXSTORE seminar. When does Anthony use the Pointer versus the ITO? (Or other longer-use estim device)
In this webinar Anthony goes over assessment and understanding of the major scoliotic curves. This includes how to base rehab prescriptions and how to select acupuncture treatment protocols for major scoliotic curves. We also review scoliotic curves on Xray and review what muscles are affected and the structural implications.
Here is the list of webinars in the library.
This does not include the recorded labs or the other webinars annual members get.
@Exstoreman @JoshuaSwart
I just wanted to express my thanks today for all that y'all put together and hope y'all keep showing up for this community and an ever growing number of people. Thank you for your mentorship.
Today I go into my 6th year in business and I feel EXSTORE and the techniques learned truly are essential to my practice. There is friction in growing a business but I am thankful to have y'all help grease the wheels to move forward with more ease and grace.
I'd like to attend EXSTORE again this year as well to catch up with old and new faces. Please send link for retake when you can.
Again I cannot express my thanks enough.
Have a new patient coming in next week who is a soccer player applying to D-1 schools. He had to take a gap year because of a full hamstring tear which started as a Grade 2-3 tear, then increased because he went back to playing too soon. (I believe the Biceps femoris) No surgery. PT this past year. When he finally got back to playing, he tore the OTHER leg, hamstring. Haven't seen him yet, but wanted to get a heads-up before treating him. He's set on playing starting in August as he will need to be seen playing in order to get into schools. Any advice, or webinar suggestions would be appreciated. He's coming in on Monday. Treatments? Taping? TIA @Exstoreman
