Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Anthony chronicled his 51-patient day.
No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.
You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.
This webinar will give practitioners the basics and a broader perspective on how to approach the mechanism of injury, formulate an assessment, and develop a solid treatment plan that includes collaboration with other healthcare providers.
📅: Saturday, August 22
⏰: 1:30pm EDT
👉🏽: Registration Required: https://us02web.zoom.us/meeting/register/ufVVcSYbSKu0jGlaJsRiuQ
Hello!
I am treating a female patient (49) with a long history of severe pain following a surgery (1988) when she was 10y to remove a Ewing sarcoma with skin and other soft tissue underneath her left shoulder blade. Although she does not have much recollection of what was done then, direct observation of her left shoulder suggests that the extensive portions of the upper and middle trapezius were removed. The skin covering the upper trapezius looks like a thin and very tense layer of skin with a thin underlying muscle sheet between the suboccipital area and the acromion.
In 2023, she was diagnosed with pancreas adenocarcinoma, and recently metastatic nodules were found in the lungs. Earlier this year, she had a surgery to her left lung to remove some nodules, and she is now undergoing an experimental medical trial related to a mutation she carries (KRAS G12D).
HER CHIEF COMPLAINT:
Severe pain and significant restriction of the left (affected) shoulder, with pain / numbness ...
Why Myofascial Release Is 1/3 of a Successful Acupuncture Visit
This Saturday at 1:30 PM, we’ll discuss why soft-tissue work can be an important part of treating musculoskeletal injuries with acupuncture. We’ll cover techniques including Gua Sha, manual therapy, and dynamic ischemic compression- and how incorporating soft-tissue release may support recovery and improve treatment outcomes.
📅 Saturday, August 15th
⏰ 1:30pm EDT
Must register to join! 👇🏽
https://us02web.zoom.us/meeting/register/Q54_nCEXTkuja2Ehlc7PfA
