Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
If you treat patients with plantar fasciitis, this video is worth your time. Anthony breaks it down with key treatment targets you might be missing.
Register for the next EXSTORE course or book a refresher if you need to brush up:
https://aseseminars.com/event/the-exstore-orthopedic-system-for-dry-needlers
Can you post a list of all the courses available on ASE seminars? the sorting normally needs specific names of the course to find it but I am looking to just see all the topics that ASE seminars covers. I am looking to create a list of articles that can be created based upon the courses that are taught here. A course that is taken can have an article created from it explaining to patients why they are in the right place. These articles can reduce costs of advertising over time by making a person a local authority with google using its algorithm to send you traffic. We aren't giving direct treatment strategies but overview articles it seems to guide purchase.
Example : Difficulty to Rank /100 : Volume of Searches a month you are part of by writing an article that ranks well
Sciatica / 72 Difficulty / 450,000 searches
Anxiety / 95 difficulty / 368,000 searches
carpal tunnel / 63 difficulty / 301,000 searches
low back pain / 65 difficulty / 246,000 searches
Tennis elbow / 75 difficulty / 165,000 ...
I am looking at webinars to download for the month of December and would love your input. What topics haven’t you seen lately? Anything you’re curious about, want to brush up on, or feel like we do not cover enough? Drop your ideas — I want to make sure this month is something fresh.
@Exstoreman @JoshuaSwart My regular tennis patient said:
I tore my plantar again last Saturday. Same foot, same feeling. Haven't gone to doc or gotten mri but feel exactly the same. Unfortunately they can't see me til Tuesday 2:45 and then imaging will come after...want me to push out til I know more?
- Should I wait for her to get an MRI to confirm that her plantar fascia or achilles tendon was torn before I treat her, or should I just treat her before that imaging appointment? Thank you! Sarrah
