Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
I have a whole slew of new people with neurological stuff: Parkinson's, dystonia, neuropathies, cranial nerve pathologies, etc. I want to learn more about how to treat these conditions -- what resources (either here in locals or elsewhere) should I check out? If anyone in this group studied these in depth, I'd love to hear what made a difference for you.
@Exstoreman: in the MP Manual, I am assuming “cephalic” and “superior” are not used interchangeably. I am specifically looking at anterior glut med as it is one of the few MP that I still sometimes have to redirect the needle for.
The location is: find greater trochanter and progress in a cephalic direction moving superiorly 4 inches and posterior one inch. In this example, what is the difference between “cephalic” and “superior”?
Thank you!- Angela
Hi @Exstoreman , I have a male 24yo patient with left heel pain for 1 year. Has been diagnosed with calcaneal bursitis. It’s swollen and red. He plays high level soccer and trained 4x/week plus games on the weekend. The heel feels worse during and after games/training. Feels better for ice baths after games. He’s had physio, cortisone injection which did help but the problem came back. He’s also had the same problem on the right side it that has subsided and not returned after cortisone injection.
The shape of his heel may make him prone to more friction from his shoes . He’s got new orthotics which don’t seem to be helping.
He initially presented with bilateral psoas and GMin inhibition. Corrected with motor point acu and psoas pecking. Also addressed soleus and gastroc MP, inline technique along the Achilles, plus soft tissue work around the Achilles and calves. Also used Lectric washing soda compress to draw out the fluid.
We’ve had 7 sessions so far and he’s maybe 20% ...
