Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
January’s webinar is here! This one is a favorite of mine because it includes the fascial lens when teaching the movement of the foot and ankle. It cover anatomy, fascia, and accessory motion of the foot and ankle. Definitely worth checking out.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
Athletic Intensive Myofascial Release
Location: Shokunin CrossFit, Mesa, AZ
Pre-requisite: EXSTORE
Register here:
https://aseseminars.com/event/athletic-intensive-myofascial-seminar/
Best treatment for hamstrings that cramp when testing Glute Max? His CC: LBP and L Sciatica since L4-L5 herniation. Should I just do all their motor points? Cramp is close to knee almost right behind knee - bilateral.
I've already treated TVA, IO, QL, TFL, Glut Med Ant, Glut min plus perfusion. He's doing great but since we've had a ton of snow and he's walking behind the snowblower a lot his LBP has kicked up.
He's 73 yo generally in great health and very active.
Trying to do more pre-planning for each year so I can revisit instead of always creating something new.
This is a list I made of various conditions, articles, and videos that could be done each year re-occurring from awareness of awareness months for various conditions. I was wanting to post this list to see if anyone else has any consistency topics that they redo or reuse every year. Outside of awareness month topics there are also ads that can be reused based upon repeated holidays every year.
I would love to collaborate on this list to see other MSK topics and how you would use them year by year on repeat with some updates.
Jan
New Year’s Check-Ins on goals and metrics
Nervous System reset from holidays
Cold / Flu related to stress, poor sleep, seasonal changes
Feb
Heart and Circulation Awareness Month
- Circulation Issues
Raynaud's Phenomenon Awareness Month
- Raynaud’s Phenomenon
March
Sleep Awareness Week (March-varies)
- Calm Nervous System for better sleep
Endometriosis Awareness Month
Brain Injury Awareness Month
- Concussions
- Post Concussion Headaches
- Balance Issues
- Neck and Head Pain after injury
- Visual Strain Headaches
April
Stress Awareness Month
- Jaw ...
What permissions are generally needed for a hospital visit? I have a patient that wanted me to do a hospital visit for her parent. I told her with approval from her physician and hospital that I could do a visit.
Is there any paperwork outside of the normal paperwork I should know about to keep myself protected?
