Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Thank you to @susan_beck for showing me this
Neat little feature on the Locals Phone app.
Bookmarks Help you save post and videos that you want to go back to later.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
Anyone near Dallas zip code 75034? I have someone who moved to Dallas and was looking for a practitioner.
@JoshuaSwart ASE seminar directory is still down.
I have a patient with post herpatic neuralgia affecting his upper back and chest. I have been treating him 3x a week with the upper perfusion treatment, first at 2hz, then at about treatment 6 with mixed frequency from 2hz-100hz. I have treated him 8 or 9 times with no change. Should I be doing something different?
Hello!
I started treating a patient (male 80y, very active – former professional athlete) who had radiation therapy (2024) applied to his throat and lower face areas, following a throat cancer. The radiation therapy had a heavy impact on his salivary glands, resulting in xerostomia (dry mouth).
The principles of my treatment plan include:
1. Electroacupuncture: Stimulate the involved nerves, i.e. the parasympathetic fibers of the glossopharyngeal (parotid gland) and the facial (submandibular & sublingual glands) nerves.
2. Electroacupuncture: Increase blood flow to the salivary glands.
3. Manual acupuncture: Improve the overall body fluids metabolism (TCM approach).
As for the EA, I am applying the 2-needle technique to the following pairs:
2Hz: RN23 – SI17 (for submandibular & sublingual glands)
5Hz: SJ17 – ST7 (for parotid gland)
QUESTIONS:
1. Did anybody have a similar case? If yes, how did you treat it and with what level of success?
2. Do you think that the ...
