Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Thank you to @susan_beck for showing me this
Neat little feature on the Locals Phone app.
Bookmarks Help you save post and videos that you want to go back to later.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
51 year old man with bilateral hand and wrist pain, numbness, and weakness. He gets numbness and tingling in 4th and 5th fingers and pain in thumbs and thenar area. Hands feel cramped and like they need to be stretched open. Weakness and zinging pain on gripping objects and opening jars, loss of hand strength.
Onset has been recent, over a 2 month time period.
I know it’s systemic but I did EXSTORE anyway and didn’t find anything that seemed like it would contribute to this. L side supraspinatus and serratus inhibited.
I have been doing perfusion treatment around c7-T3 twice a week for 2 weeks with no effect. Any thoughts? Not sure what else to do or test.
I had a new patient come in yesterday (63 years old, female) with complaints of burning, numbness, and hot pain in the lateral portion of her right thigh for 5 years. She says it's always there but doesn't cause pain or disrupt her lifestyle so she lives with it. She was also VERY sensitive in that area to touch. She has no history of spine issues. She is active and exercises 5-6x/week, primarily walking and running.
Lower exstore scan revealed weakness in bilateral psoas, which I restored using the pointer plus. Not sure if its related to the case, but she is active so i knew it would benefit her anyway.
I did some local needles on motor points of the quadriceps which was VERY sensitive for her. She could not tolerate needles on that leg, but everywhere else was fine. Since I already had her in that position, I did distal and auricular points. I finished up with light gua sha to draw blood to the area.
After doing research, I found what she is describing is Meralgia Paresthetica. This ...
We just had the Intro to Lumbar Spinal Stenosis webinar last night, and today Lolane gets a new patient inquiry through her website.
This is and will only become more of, a very common condition people seek treatment for!
Get the full webinar here: https://aseseminars.com/product/assessment-treatment-of-lumbar-spinal-stenosis-using-electro-acupuncture/?v=34f435c6b599
