Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Patient: 45 year old female
CC: Right side ASIS pain.
Symptoms: 7/10 throbbing pain at its worst, sometimes gone. Location is exactly at ASIS. Does disturb sleep. No other hip or LB injuries. Came on suddenly about 10 months ago. Does not recall what doing when first noticed.
Mechanical Triggers: standing, pressing on it, walking sometimes. Getting out of car always aggravates.
Other: patient is very active. Pilates, strength training, can do all daily activities. Did have imaging done (I have not see report) and all findings negative. Tried massage and PT with dry needling - no positive changes.
Reports diastases rectus, youngest child 5 years old, scheduled to have "mommy make-over" surgery in October.
Lower Body Extore:
Failed: right side TFL and Glut Med.
Other: I had her do a figure 4 to check if Satorius was in play and there was restriction on right side but no pain.
Treatment:
PSOAS pecking right (I did not note she failed that but maybe did not chart)
PP: Rt TLF, Glut Med and...
1) Anthony mentioned metrics that he tracks every week to determine how the clinic is performing. I have metrics but would like to compare them to yours. Can you share this?
2) There were 100-140 questions list he mentioned. I used to have this but could I get it again?
The ASE Directory website is now fixed!
FOR THOSE WHO ATTENDED EXSTORE™ IN-PERSON: Make sure to add your free listing
How to create your listing:
Go to asedirectory.com and set up an account.
-Log in
-An option appears in the menu - Add Your Free Listing
-Click Add Your Free Listing and create your listing.
-It then sends me an email to review it. I make sure all the important parts are there, then I publish it and send you an email.
If you have any questions, please email me.
*I’ve spent hours on this website so for the love of god create your listing asap. Take advantage of this!
Again, you must have taken EXSTORE™ in-person to be eligible for a listing.
