Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Check out this clip from the April seminar where Anthony talks about lines of tension. For those who are going to the sports seminar in Mesa Arizona this weekend, you were going to learn all about these and a whole lot more. It’s content ever before taught, and will put you leaves and bounds ahead of everyone else. And the best part is, it’s not just for athletes, it’s important information for all of your MSK patients!
If you've been getting burned out, annoyed, frustrated, it's not your patients, it's you. You're probably not practicing within your passion, or at least what interests you. And you're not setting healthy boundaries.
If you took EXSTORE™, you can join the meeting this Sunday at 1:15pm EST. We're going to talk about this and how your messaging and marketing are not aligned with your passion and purpose. Register here: https://us02web.zoom.us/meeting/register/smHIUMNvTWySJCYZ75aYzA
Any information on treating tinnitus? I have had some success with reduction but would love any information on more refined techniques.
Hi Doc @Exstoreman,
Any tips for when patient presents with anterior shoulder pain. ache at night with a heavy feeling and pain on random movements especially horizontal adduction. I have two cases now - I start with exstore and correct inhibitions, clean up trophic changes, heaviness improves and the ache at night reduces a little but the impingement pain is still present. Finding it hard to shift. Grazie
