Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Athletic Intensive Myofascial Release
Location: Shokunin CrossFit, Mesa, AZ
Pre-requisite: EXSTORE
Register here:
https://aseseminars.com/event/athletic-intensive-myofascial-seminar/
This is why I stopped automatically giving a set % discount to whatever group/type of patient.
Athlete with sub-acute second metatarsal stress fracture currently using rest and laser therapy for treatment. For electroacupuncture... Osteopuncture at 100 Hz at the base and head of the metatarsal to cross the fracture ? 30 Hz across the ankle joint at GB 40 and above the sustentaculum tali? Are MPs relevant here?
15 weeks. Should I avoid altogether? CC: ankle pain - recovering from surgery repairing broken tibula and fibula.
CC: Groin Pain?
Patient complains of pain not in the groin but next to it. No burning, no sharp pain, pain increased with walking or rotation of the knee internally and externally. There was a big tear near the groin but it is healed.
Hip Flexion slows as getting above 90 degrees but stays straight with lifting and does not rotate to the lateral side with lift. Patient winces once the angle of tension is above 90 degrees.
What i have done so far:
- Needling towards pelvic bowl to release hip flexion and extend range to 120 degrees easily
- TFL and Adductors showed tension with Rotation of Knee and range was below 45 degrees rotation with internal/external rotation so we released it.
Pain is improved and range is improved but there is still tension in the areas of GB27/28 area that leads down to the L/ side crease outside of the genitals.
He has had this issue in the past and it resolved for a while. I am unsure what is actually happening here or how I could assess this further.
I ...
