Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
What do you do when a clinical case leaves you scratching your head?
This webinar explores the clinical mindset needed to navigate challenging and complex cases without becoming overwhelmed. Rather than falling back on old habits or ineffective approaches, you’ll learn a structured progression of clinical thinking that can guide your decision-making, no matter how difficult the presentation may seem.
The goal isn’t to have all the answers. It’s to develop a reliable framework for thinking through the problem, staying adaptable, and moving forward with confidence when the case in front of you doesn’t fit neatly into the box.
Live Lab afterwards! Resistration is required.
📅 July 25th
⏰ 1:30pm EDT
👉🏽 https://us02web.zoom.us/meeting/register/gq9IsOEVSdSXCWtxVOdBPA
Does anyone have experience treating spasmodic dystonia of the vocal cords? I just saw this patient for the first time. She's a singer and speaker. Gradual onset after COVID or after the COVID shot. She's not sure. I treated the tight muscles of the SCM as well as points for the vagus nerve. Then in prone did a perfusion treatment of her neck from UB 10 to T-1. I suggested her seeing a neurologist to rule out Parkinsons. She's also on a statin for high calcium (not for high cholesterol) She's 67 and has a healthy lifestyle. Thanks in advance!
Posting for Lolane.
Patient: 68-year-old female
Chief Complaint:
• Left-sided periorbital neuralgia for approximately 2 years.
• No history of trauma or identifiable mechanism of onset.
Symptoms:
• Random, sharp “zapping” sensations both superior and inferior to the left orbit.
• Episodes are brief but frequent and bothersome.
• Pain can occur spontaneously without any apparent trigger.
Mechanical Triggers:
Palpation or light touch can reliably reproduce symptoms in several areas, including:
• Along the nasolabial fold
• Frontal sinus/supraorbital region
• Above the left eye
Activities of daily living that commonly trigger the pain include:
• Washing her face
• Touching her face
• Brushing her teeth
• Rubbing alongside her nose
• Occasionally blinking
Treatment Attempted:
Thus far I have tried:
• Upper quarter perfusion techniques
• Temporalis treatment
• Facial nerve treatment
• Motor point needling of the periocular musculature
• Craniosacral therapy
• Fascial release of ...
