Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
The ASE Directory website is now fixed!
FOR THOSE WHO ATTENDED EXSTORE™ IN-PERSON: Make sure to add your free listing
How to create your listing:
Go to asedirectory.com and set up an account.
-Log in
-An option appears in the menu - Add Your Free Listing
-Click Add Your Free Listing and create your listing.
-It then sends me an email to review it. I make sure all the important parts are there, then I publish it and send you an email.
If you have any questions, please email me.
*I’ve spent hours on this website so for the love of god create your listing asap. Take advantage of this!
Again, you must have taken EXSTORE™ in-person to be eligible for a listing.
I know we go through scripting in EXSTORE. I wanted to see if anything could be modified with this image and evaluate my script. This is my Day 1.
Initial Strength, Mobility, or Pain Acupuncture Consultation Framework
Step 1: Build Rapport
Patient Walks Into the Clinic
Hello, are you (Patient's Name)?
My name is (Acupuncturist's Name). It's nice to meet you.
(Learn their name before they arrive so you can greet them confidently without looking at a chart.)
Before the Visit
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Initial paperwork should be completed online whenever possible.
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Have consent forms printed and ready.
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For pain patients, provide a body diagram to mark today's areas of concern. This creates a visual baseline that can be compared during future re-evaluations.
"There are just a few consent forms to complete before we begin. Please mark the areas you're experiencing on this body diagram, and we'll go over everything together once we're in the treatment room."
Getting Comfortable
How did you hear about our clinic?
(Helps track which marketing efforts are working.)
Is this your first acupuncture treatment?
Yes
"Great. I'll explain everything as we go, and if you have any questions along the ...
Does anyone have experience treating spasmodic dystonia of the vocal cords? I just saw this patient for the first time. She's a singer and speaker. Gradual onset after COVID or after the COVID shot. She's not sure. I treated the tight muscles of the SCM as well as points for the vagus nerve. Then in prone did a perfusion treatment of her neck from UB 10 to T-1. I suggested her seeing a neurologist to rule out Parkinsons. She's also on a statin for high calcium (not for high cholesterol) She's 67 and has a healthy lifestyle. Thanks in advance!
