Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Athletic Intensive Myofascial Release
Location: Shokunin CrossFit, Mesa, AZ
Pre-requisite: EXSTORE
Register here:
https://aseseminars.com/event/athletic-intensive-myofascial-seminar/
This is why I stopped automatically giving a set % discount to whatever group/type of patient.
Hi, I am in need of admin help.
Knowledge of Excel is ideal.
Willingness to learn very important!
Answering emails and ability to use technology is key
Ability to organize is very important! There's a lot of moving parts and a dire need for organizing everything,
Number of hours: 5-10/week to start.
Pay: Will be one rate for training, another for when the processes and systems are learned and you're up and running.
Please email [email protected] if you know of anyone, or for anyone you refer.
Thank you!
Josh
i had a patient come in for some pulling under the foot. it wasnt heel tension but pain that i assumed coming from the flexor digitorum brevis area because i could feel pressure there under my fingers.
B/ hamstring tension with more tension on the L/ side was also found with SLR close to 90 on both sides. The tension in Flexor digitorum brevis was also more on the L/ side.
I just did sural nerve release for a few minutes and the hamstrings released to above 90 degrees and the tension in the flexor digitorum brevis released as well.
I have been using the sural nerve release in all hamstring tension cases and it works great.
I am pretty sure I am manipulating some other nerve pathway leading down to the area of FDBrevis
Question: Why would the flexor digitorum brevis release from above? What pathway leads to this? I still have much confusion on pathways leading to the bottom of the foot. Is there a reference material you recommend for learning pathways to the foot?
Hi, I am looking for a book keeper. I use Xero accounting software. Knowledge of inventory is ideal, but willing to learn is fine. Also - willing to learn Xero since this is not as common as Quickbooks (but is not all that different really).
Please let me know and reply with their contact info!
Thank you.
Josh
