Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
Learn how to identify, assess, and treat foot drop in this in-depth webinar. This webinar cover causes, clinical testing, and effective treatment strategies to get patients moving again.
A little video I made showing why the ESTIM-II is better than the ESTIM-III.
@Exstoreman I have a patient who was just cleared by the surgeon to begin improving his elbow mobility 6 weeks post biceps repair (he had a full thickness tear)
He was immobilized in a sling up until now, but now that he is cleared — Can I proceed as usual with Exstore and some local renovation techniques if tolerable? Or should I be cautious of treating the biceps directly at this stage?
He was coming for lateral epicondylitis on the other side (poor guy) so we continued that and just did cold laser on the torn side up until now.
TIA!
Hi Doc @Exstoreman, patient presented with neck pain and twitching around scapula and tricep muscles ever since weighted seated rows at gym. The twitching is random. I’ve done exstore and cleaned up tropic changes, he had a lot between c1 to c 5 (splenus capitus). His neck is better but the twitching remains. I’ve checked for trigger points and tropic changes in the area of twitches but nothing obvious stands out. Today I went with perfusion and released neck muscles. Love your thoughts on this.
Sharing my little win treating my own right hand texting thumb yesterday with motor points for opponens pollicis, abductor pollicis, flexor pollicis. 3 needles, 5 minutes treatment with the pointer plus, slightly/very awkwardly with my non-dominant left hand :) and 85% improved today. I have just some residual ache at the 1st MCP, ulnar side. @Exstoreman what do you think of a high frequency intraarticular treatment, or what would be a good next step to get to 100%?
