Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
January’s webinar is here! This one is a favorite of mine because it includes the fascial lens when teaching the movement of the foot and ankle. It cover anatomy, fascia, and accessory motion of the foot and ankle. Definitely worth checking out.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
@JoshuaSwart you would be proud. I revised my entire home page today for more of a story driven experience from patient perspective. I'd love your opinion. I just need to change my global header links but I feel everything else is improved and I used my photo shoot pictures for alot of it. Should look very polished soon. I have just a few more condition pages to write and I'll have felt I niched down more with 24 common MSK condition and nervous system articles that can be rotated yearly.
Hi Doc @Exstoreman female with face pain, diagnosed as temporo Auricular neuralgia from tim dysfunction. Patient is chronic systemic, pain seems to be along temporo Auricular nerve and facial n.I have done light stim on facial n and temporal branch and some light neck work which last a few days. Any suggestion. Grazie
Hello Folks! Couple questions on perfusion protocol:
1. Would it still be effective to use the perfusion principle with only estiming 1 side? For example, pain in the left arm, using perfusion principle on only Left side UB 11-UB15 on the left side and connecting the leads to UB 11-Ub12?
2. In Exstore the leads are attached to right needle to left needle. Would if be effective to attach leads on all left side and all on right side? or must they be attached Right needles to Left needles. For example Right UB 11 to Right UB 12 leads on this side and then Left UB 11 to left UB 12, and so forth.
Thank you, Tina
