Trish (Patricia Heraghty) just started this channel and look how many views her videos are getting!
If you’re going to make videos, technique videos and patient interaction videos are the best. That’s what patients want to see.
Yes, videos showing your personality are ok sometimes, such as funny ones. But prospective patients really just want to see what you do and what it’s like. Peeps tend to get cute with their videos and that doesn’t bring patients in.
As far as what to post, think about it from the prospective patient’s perspective. If you never saw or had acupuncture, do you think dark red cupping marks, excessive red shah from gua sha, or cups with blood in them would be ok? How about a big flame over someone’s body with fire cupping? Or would that probably scare the crap out of them?
Showing assessment, acupuncture, soft tissue work, and especially before and afters, are HUGE. The impact is immense. Testimonials are powerful too.
If you look at the busiest clinics, the majority of, or all of their content, is showing what they do. It may also be patient interactions or, if they are athletes, posts about their athlete patients.
I’m sorry to say, prospective patients don’t care about you, or your likes/dislikes, or your day to day stuff. Particularly people who don’t know you. Don’t make it about you. Make it about what you can do for them. Your personality will come out in those videos and then patients feel they know you and what to expect when they interact with you.
See Dr. Lombardi’s YouTube channel Hamilton Back Clinic and Darren O’Rourke’s Instagram physicare_dublin for more examples.
Trish’s YouTune channel is here:
https://youtube.com/@acupunctureworks132?si=9KYuJgbwKOmBrvGt
You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.
@Exstoreman Difficult case
43 year old woman
CC: R drop foot progressively worsening
Systemic steroids helped the pain but not the drop foot
Has 6 lumbar vertebrae
Imaging:
July 2026: L-spine MRI - moderate/severe L4/L5 disc injury with severe neural stenosis
L6 fracture when 15 years old from diving injury (healed)
Foot drop:
Aug 2025: horseback riding trip (7 days long) no falls, just lots of riding; when travelling back home after her riding days, she notices her R foot stopped dorsiflexing - took 8 weeks to resolve
June 2026: foot drop came back when doing one sided lifting exercises
Neuro-surgeon said if not in severe pain, neurological recovery post surgery is 50/50 so don't risk surgery if not needed
What are your thoughts about treatment? With the severity of her disc issue, is electro-acupuncture going to help at all?
I see her sporadically so I haven’t been able to treat her appropriately. Stimulating the fibular nerve is incredibly uncomfortable on her, but we managed to do it the ...
In this webinar, we’ll cover a practical approach to assessing neuropathy, identifying common and overlooked causes, and developing effective treatment strategies you can apply in clinical practice. You’ll leave with clinically relevant assessment tools and treatment concepts that can be incorporated into practice immediately.
📅 August 1st
⏰ 1:30pm EDT
Must register for this event: https://us02web.zoom.us/meeting/register/xJEX_ReJRh2iutCKI65pfg
Patient: 45 year old female
CC: Right side ASIS pain.
Symptoms: 7/10 throbbing pain at its worst, sometimes gone. Location is exactly at ASIS. Does disturb sleep. No other hip or LB injuries. Came on suddenly about 10 months ago. Does not recall what doing when first noticed.
Mechanical Triggers: standing, pressing on it, walking sometimes. Getting out of car always aggravates.
Other: patient is very active. Pilates, strength training, can do all daily activities. Did have imaging done (I have not see report) and all findings negative. Tried massage and PT with dry needling - no positive changes.
Reports diastases rectus, youngest child 5 years old, scheduled to have "mommy make-over" surgery in October.
Lower Body Extore:
Failed: right side TFL and Glut Med.
Other: I had her do a figure 4 to check if Satorius was in play and there was restriction on right side but no pain.
Treatment:
PSOAS pecking right (I did not note she failed that but maybe did not chart)
PP: Rt TLF, Glut Med and...
