I’m doing all the right things. I’m working out, I’m getting up at 5am, I stopped caffeine or stopped drinking alcohol…
I see this a lot within the profession as a whole. The idea is you want to be a better, healthier person. You want to be a good example for your patients, you want to feel great, have more energy. If you do this, you’ll be a better practitioner. If you do these things, your practice will follow and also be healthier.
But then your practice doesn’t grow.
Having healthy routines, while good for you, means absolutely nothing for your practice.
The only thing that helps your practice is actually working in, and on, your practice. Your practice doesn’t care if you met a PR in CrossFit. It doesn’t care if you can do splits, hand-stands, back flips, or if you eat clean.
In fact, oftentimes these things are another distraction and a way to avoid working on your actual practice.
There are many broke “healthy” people.
Health and wealth is an overall measurement of your life. Not a single stat.
So you quit alcohol? Got off caffeine? Started doing enemas? Meditate for 2 hours?
Great! Your practice doesn’t care.
OF COURSE you want of be healthy and feel great. But my point is…is your practice?
And are you doing more for your health as a distraction or because you’re avoiding something else?
It’s all about balance. And not making a mountain out of a mole hill. Simply do that food drive in your clinic. Reach out to local media. Do that talk. Have that in-house event. Call your local rotary. Find the health fairs. Hand your patients business cards and tell them to refer people. Follow up with patients that fell off your schedule. Be a part of your community, not just another business within it.
There aren’t secrets. It’s just hustle.
If you treat patients with plantar fasciitis, this video is worth your time. Anthony breaks it down with key treatment targets you might be missing.
Register for the next EXSTORE course or book a refresher if you need to brush up:
https://aseseminars.com/event/the-exstore-orthopedic-system-for-dry-needlers
@Exstoreman @JoshuaSwart My regular tennis patient said:
I tore my plantar again last Saturday. Same foot, same feeling. Haven't gone to doc or gotten mri but feel exactly the same. Unfortunately they can't see me til Tuesday 2:45 and then imaging will come after...want me to push out til I know more?
- Should I wait for her to get an MRI to confirm that her plantar fascia or achilles tendon was torn before I treat her, or should I just treat her before that imaging appointment? Thank you! Sarrah
@JoshuaSwart I always hear about people niching down but also writing articles to discuss their niche.
Treating MSK and there are many conditions that fall under that category.
Would you say there are major categories and minor categories of niching?
What articles are essential for a MSK EXSTORE practitioner? What image creation is essential?
What articles do you feel are needed for promoting SEO of a website geared towards MSK for higher ranking over time so the algorithm picks up on your niching down by article promotion?
I have been rewriting a few articles from my website builder so they sound less mysticism and more scientific.
If there is a best scripted / article for talking about a topic then could there be collaboration of what is best said rather than us paying ghost writers separately? Most of the information seems the same but in slightly different words. Why not have a standardized article for EXSTORE practitioners so we can set a standard on what practitioners should know ...
Kenny Easley, Hall of Fame defensive back in the NFL passed away yesterday at the age of 66. He had to retire retire early because team doctors were giving him an absurd amount of nonsteroidal inflammatory drugs, which caused him to go into kidney failure and retire before the age of 30. Check out this excerpt of a New York Times article based on a piece written in a journal back in 2002. It’s important for athletes at all levels to have their own physicians and healthcare professionals so that they can act independently in the best interests of the athlete.
