Dr. Anthony Lombardi
Science & Tech • Fitness & Health
A community for Acupuncturists to learn and receive support about physical assessment, electro-acupuncture, motor point acupuncture, orthopedics, case studies, and much more.
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November 09, 2023
Why isn’t my practice growing?

I’m doing all the right things. I’m working out, I’m getting up at 5am, I stopped caffeine or stopped drinking alcohol…

I see this a lot within the profession as a whole. The idea is you want to be a better, healthier person. You want to be a good example for your patients, you want to feel great, have more energy. If you do this, you’ll be a better practitioner. If you do these things, your practice will follow and also be healthier.

But then your practice doesn’t grow.

Having healthy routines, while good for you, means absolutely nothing for your practice.

The only thing that helps your practice is actually working in, and on, your practice. Your practice doesn’t care if you met a PR in CrossFit. It doesn’t care if you can do splits, hand-stands, back flips, or if you eat clean.

In fact, oftentimes these things are another distraction and a way to avoid working on your actual practice.

There are many broke “healthy” people.

Health and wealth is an overall measurement of your life. Not a single stat.

So you quit alcohol? Got off caffeine? Started doing enemas? Meditate for 2 hours?

Great! Your practice doesn’t care.

OF COURSE you want of be healthy and feel great. But my point is…is your practice?

And are you doing more for your health as a distraction or because you’re avoiding something else?

It’s all about balance. And not making a mountain out of a mole hill. Simply do that food drive in your clinic. Reach out to local media. Do that talk. Have that in-house event. Call your local rotary. Find the health fairs. Hand your patients business cards and tell them to refer people. Follow up with patients that fell off your schedule. Be a part of your community, not just another business within it.

There aren’t secrets. It’s just hustle.

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What else you may like…
Videos
Posts
When you have a hammer, everything looks like a nail

This clip from 2017 sums up one of the biggest issues we see when treating MSK and pain conditions with needles — and also the solution.

The problem is not the lack of different techniques.

The problem is knowing when to use them, why to use them, and when not to use them.

Motor points, trigger points, electroacupuncture, peripheral treatments, central nervous system approaches — all of these can be valuable.

But they are not interchangeable.

The real skill is understanding how to apply those techniques through the lens of neurology, assessment, and clinical reasoning.

That means identifying what type of problem is actually in front of you, determining the most appropriate treatment strategy, and then reassessing to see whether you actually changed what you intended to change.

That is the difference between simply performing a technique and treating with precision.

And that is exactly what the EXSTORE™ Orthopedic System is built to teach.

EXSTORE gives practitioners a complete, ...

00:02:40
Anthony's 51 patient day

Anthony chronicled his 51-patient day.

No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.

00:02:57
50 today, 50 three days ago

You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.

00:00:51
August 19, 2026
🚨 Webinar this Saturday: Assessment of Auto Accident Injuries

This webinar will give practitioners the basics and a broader perspective on how to approach the mechanism of injury, formulate an assessment, and develop a solid treatment plan that includes collaboration with other healthcare providers.

📅: Saturday, August 22
⏰: 1:30pm EDT
👉🏽: Registration Required: https://us02web.zoom.us/meeting/register/ufVVcSYbSKu0jGlaJsRiuQ

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Medial antebrachial cutaneous nerve

Hello!

I am treating a female patient (49) with a long history of severe pain following a surgery (1988) when she was 10y to remove a Ewing sarcoma with skin and other soft tissue underneath her left shoulder blade. Although she does not have much recollection of what was done then, direct observation of her left shoulder suggests that the extensive portions of the upper and middle trapezius were removed. The skin covering the upper trapezius looks like a thin and very tense layer of skin with a thin underlying muscle sheet between the suboccipital area and the acromion. 

In 2023, she was diagnosed with pancreas adenocarcinoma, and recently metastatic nodules were found in the lungs. Earlier this year, she had a surgery to her left lung to remove some nodules, and she is now undergoing an experimental medical trial related to a mutation she carries (KRAS G12D).

HER CHIEF COMPLAINT:
Severe pain and significant restriction of the left (affected) shoulder, with pain / numbness ...

August 11, 2026
📣 Webinar + Live Lab this Saturday!

Why Myofascial Release Is 1/3 of a Successful Acupuncture Visit

This Saturday at 1:30 PM, we’ll discuss why soft-tissue work can be an important part of treating musculoskeletal injuries with acupuncture. We’ll cover techniques including Gua Sha, manual therapy, and dynamic ischemic compression- and how incorporating soft-tissue release may support recovery and improve treatment outcomes.
📅 Saturday, August 15th
⏰ 1:30pm EDT
Must register to join! 👇🏽
https://us02web.zoom.us/meeting/register/Q54_nCEXTkuja2Ehlc7PfA

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