Dr. Anthony Lombardi
Science & Tech • Fitness & Health
A community for Acupuncturists to learn and receive support about physical assessment, electro-acupuncture, motor point acupuncture, orthopedics, case studies, and much more.
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November 09, 2023
Why isn’t my practice growing?

I’m doing all the right things. I’m working out, I’m getting up at 5am, I stopped caffeine or stopped drinking alcohol…

I see this a lot within the profession as a whole. The idea is you want to be a better, healthier person. You want to be a good example for your patients, you want to feel great, have more energy. If you do this, you’ll be a better practitioner. If you do these things, your practice will follow and also be healthier.

But then your practice doesn’t grow.

Having healthy routines, while good for you, means absolutely nothing for your practice.

The only thing that helps your practice is actually working in, and on, your practice. Your practice doesn’t care if you met a PR in CrossFit. It doesn’t care if you can do splits, hand-stands, back flips, or if you eat clean.

In fact, oftentimes these things are another distraction and a way to avoid working on your actual practice.

There are many broke “healthy” people.

Health and wealth is an overall measurement of your life. Not a single stat.

So you quit alcohol? Got off caffeine? Started doing enemas? Meditate for 2 hours?

Great! Your practice doesn’t care.

OF COURSE you want of be healthy and feel great. But my point is…is your practice?

And are you doing more for your health as a distraction or because you’re avoiding something else?

It’s all about balance. And not making a mountain out of a mole hill. Simply do that food drive in your clinic. Reach out to local media. Do that talk. Have that in-house event. Call your local rotary. Find the health fairs. Hand your patients business cards and tell them to refer people. Follow up with patients that fell off your schedule. Be a part of your community, not just another business within it.

There aren’t secrets. It’s just hustle.

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Videos
Posts
When you have a hammer, everything looks like a nail

This clip from 2017 sums up one of the biggest issues we see when treating MSK and pain conditions with needles — and also the solution.

The problem is not the lack of different techniques.

The problem is knowing when to use them, why to use them, and when not to use them.

Motor points, trigger points, electroacupuncture, peripheral treatments, central nervous system approaches — all of these can be valuable.

But they are not interchangeable.

The real skill is understanding how to apply those techniques through the lens of neurology, assessment, and clinical reasoning.

That means identifying what type of problem is actually in front of you, determining the most appropriate treatment strategy, and then reassessing to see whether you actually changed what you intended to change.

That is the difference between simply performing a technique and treating with precision.

And that is exactly what the EXSTORE™ Orthopedic System is built to teach.

EXSTORE gives practitioners a complete, ...

00:02:40
Anthony's 51 patient day

Anthony chronicled his 51-patient day.

No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.

00:02:57
50 today, 50 three days ago

You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.

00:00:51
2 free webinars coming up!

1. Assessing & Treating Pain and Dysfunction with EXSTORE™ - Case studies of patients
Sunday September 20th at 12:30pm EST
https://us02web.zoom.us/meeting/register/GwAyqCcmQVuPp1DPOpfD9g

2. Anatomy, Pathology and Treatment of Medial Shin Splints
Wednesday September 23rd at 6:30pm EST
https://us02web.zoom.us/meeting/register/fqtnBgynQr-2eZBMxLpahw

September 15, 2026
Concord NH

I am looking for practitioner in Concord, New Hampshire for a football player with a wrist injury at Saint Paul’s prep school. Does anyone know of anyone that can help that has taken Exstore or familiar with what we’re doing here?

September 13, 2026
Sale is on make sure you get your bundles
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