Dr. Anthony Lombardi
Science & Tech • Fitness & Health
A community for Acupuncturists to learn and receive support about physical assessment, electro-acupuncture, motor point acupuncture, orthopedics, case studies, and much more.
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October 15, 2023
Event Marketing: Are You Missing Out?

Here’s another video I came across. This persons booth is really nice.

She’s there and you’re not. There’s always someone out hustling you. And you’re letting it happen.

Are you so busy that you don’t need to do this?

And what else are you doing to become a part of your community?

Are you just working in your community or a part of it? Everything is about building a community.

I spoke at over 20 rotary clubs, at libraries, and I attended health fairs. I had in-house “Bring Your Pain” events that put it all on the line. They were in my community room and I’d knock out pain with everyone watching. I wasn’t special. I just stopped making excuses, simply repeated what others were doing, and I knew the power of what we do by learning the best skills.

You have EXSTORE. Do you know how easy it is to do at events?!

Lev’s “Marketing at Events” talk from the 2023 Symposium is now up on the AcuVids YouTube channel. Go watch it!

00:00:11
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What else you may like…
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When you have a hammer, everything looks like a nail

This clip from 2017 sums up one of the biggest issues we see when treating MSK and pain conditions with needles — and also the solution.

The problem is not the lack of different techniques.

The problem is knowing when to use them, why to use them, and when not to use them.

Motor points, trigger points, electroacupuncture, peripheral treatments, central nervous system approaches — all of these can be valuable.

But they are not interchangeable.

The real skill is understanding how to apply those techniques through the lens of neurology, assessment, and clinical reasoning.

That means identifying what type of problem is actually in front of you, determining the most appropriate treatment strategy, and then reassessing to see whether you actually changed what you intended to change.

That is the difference between simply performing a technique and treating with precision.

And that is exactly what the EXSTORE™ Orthopedic System is built to teach.

EXSTORE gives practitioners a complete, ...

00:02:40
Anthony's 51 patient day

Anthony chronicled his 51-patient day.

No matter how many patients you want to see, how many days a week you want to work, whatever your goals are...EXSTORE™ gives you the ability to see more patients in less time while getting even better results.

00:02:57
50 today, 50 three days ago

You can see as many patients as you want if you learn the Exstore system to the level that you master it. And the best way to master it is come to the clinical intensive this October. There’s two spots left and there’s nothing that can replace this intensive learning experience . You will treat over 60 patients in two days. There’s nothing else like it and no other instructor anywhere in the world is offering anything close to this.

00:00:51
September 17, 2026
Any tips for treating sesamoiditis?

College basketball player, chronic sesamoiditis, not able to play basketball anymore. Treating FHL and FHB. Is this a case where you would needle directly towards the sesamoid bones themselves with high frequency stim? Thanks!

September 16, 2026
2 free webinars coming up!

1. Assessing & Treating Pain and Dysfunction with EXSTORE™ - Case studies of patients
Sunday September 20th at 12:30pm EST
https://us02web.zoom.us/meeting/register/GwAyqCcmQVuPp1DPOpfD9g

2. Anatomy, Pathology and Treatment of Medial Shin Splints
Wednesday September 23rd at 6:30pm EST
https://us02web.zoom.us/meeting/register/fqtnBgynQr-2eZBMxLpahw

September 15, 2026
Concord NH

I am looking for practitioner in Concord, New Hampshire for a football player with a wrist injury at Saint Paul’s prep school. Does anyone know of anyone that can help that has taken Exstore or familiar with what we’re doing here?

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