There is a big difference between practices that simply open in a community versus ones that become a PART of the community. The practices that are involved with and become part of their community are busier and stick around longer.
Anthony preaches this a lot, because it works.
One way to get into your community is being present at events. Go to health fairs! You will get used to it and hone your message, elevator speech and screenings. You will find your own way. Most importantly, you can have fun!
Simply Google health fairs in your town and you’ll find upcoming health fairs.
What we do, asking people to come in, become patients and get treated, is best introduced to people through IN-PERSON contact. You have to meet people, in person. It is way more personable.
Do you love your community? Then become part of it!
Here’s a fair I found by me. Yes this example is this weekend but there are many others.
https://local.aarp.org/aarp-event/aarp-land-olakes-chapter-health-expo-kgnblm3vt4l.html
This clip from 2017 sums up one of the biggest issues we see when treating MSK and pain conditions with needles — and also the solution.
The problem is not the lack of different techniques.
The problem is knowing when to use them, why to use them, and when not to use them.
Motor points, trigger points, electroacupuncture, peripheral treatments, central nervous system approaches — all of these can be valuable.
But they are not interchangeable.
The real skill is understanding how to apply those techniques through the lens of neurology, assessment, and clinical reasoning.
That means identifying what type of problem is actually in front of you, determining the most appropriate treatment strategy, and then reassessing to see whether you actually changed what you intended to change.
That is the difference between simply performing a technique and treating with precision.
And that is exactly what the EXSTORE™ Orthopedic System is built to teach.
EXSTORE gives practitioners a complete, ...
I have a 63 year old man with bilateral bone on bone pain in the fingers, primarily the base of the fingers but also the next joint up. What sort of treatments can we do?
Where the real learning happens.
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