There is a big difference between practices that simply open in a community versus ones that become a PART of the community. The practices that are involved with and become part of their community are busier and stick around longer.
Anthony preaches this a lot, because it works.
One way to get into your community is being present at events. Go to health fairs! You will get used to it and hone your message, elevator speech and screenings. You will find your own way. Most importantly, you can have fun!
Simply Google health fairs in your town and you’ll find upcoming health fairs.
What we do, asking people to come in, become patients and get treated, is best introduced to people through IN-PERSON contact. You have to meet people, in person. It is way more personable.
Do you love your community? Then become part of it!
Here’s a fair I found by me. Yes this example is this weekend but there are many others.
https://local.aarp.org/aarp-event/aarp-land-olakes-chapter-health-expo-kgnblm3vt4l.html
January’s webinar is here! This one is a favorite of mine because it includes the fascial lens when teaching the movement of the foot and ankle. It cover anatomy, fascia, and accessory motion of the foot and ankle. Definitely worth checking out.
Give this a read after you watch the video: https://pmc.ncbi.nlm.nih.gov/articles/PMC7689775/
Athletic Intensive Myofascial Release
Location: Shokunin CrossFit, Mesa, AZ
Pre-requisite: EXSTORE
Register here:
https://aseseminars.com/event/athletic-intensive-myofascial-seminar/
I have a new patient, 44 year old man, who has L sciatic pain, starting in his left gluteals and down his left leg upon standing or walking/running for 7 or more minutes, but all other positions or activities actually improves the pain: sitting, lying, weightlifting, biking, squatting, jump rope, sit ups, etc although it worsens after hours of sitting at work. On walks he often has to squat to get relief. Sensation is numb tingling to knife sharpness or electrical. He has had imaging diagnosing mild stenosis L5-S1 but nothing the doctors considered worth intervening for. Onset of sciatica was insidious 2 years ago with no clear initiating incident. He’s had PT for a year with no effect.
EXSTORE: He is very strong and my pressure is not that well calibrated I think, so at best I felt a little sponginess in the TFL and gluteus minimus/posterior gluteus medius. But it was unclear. He did have more restriction in SLR, about 60-70 degrees compared to 80-90 for right.
Only other thing going on...
On January 26th at 8:30 PM EST, Anthony will be presenting a webinar on Limitations to Orthopedic Testing: A Review of the Research.
I’m personally excited about this one and hope to see you there. This webinar is open to the public, so if you know someone who would be interested, feel free to invite them.
Registration is required: https://us02web.zoom.us/meeting/register/Gj1lUk1oRLeFBer_zX3Meg
