Results - not time - are how to measure how effective your treatments are. Never base your rates in time.
I would take any mention of time OFF your website. If you want to include wording to the effect that an initial visit may be up to a certain amount of time, that’s one thing. But you aren’t an insurance company and your treatments should not be attached to a pre determined amount of time. That’s setting an expectation that you don’t want the patient to have
I had more happy patients when I spent less time with them but used skills that were much more effective.
Believe me, patients don’t want to be in your clinic for an hour or more. Unless you serve alcohol and food.
Caveat - you don’t need to spend 10 years learning how to be effective and deliver exceptional results. We have the training to get you there much faster.
If you treat patients with plantar fasciitis, this video is worth your time. Anthony breaks it down with key treatment targets you might be missing.
Register for the next EXSTORE course or book a refresher if you need to brush up:
https://aseseminars.com/event/the-exstore-orthopedic-system-for-dry-needlers
@Exstoreman @JoshuaSwart My regular tennis patient said:
I tore my plantar again last Saturday. Same foot, same feeling. Haven't gone to doc or gotten mri but feel exactly the same. Unfortunately they can't see me til Tuesday 2:45 and then imaging will come after...want me to push out til I know more?
- Should I wait for her to get an MRI to confirm that her plantar fascia or achilles tendon was torn before I treat her, or should I just treat her before that imaging appointment? Thank you! Sarrah
@JoshuaSwart I always hear about people niching down but also writing articles to discuss their niche.
Treating MSK and there are many conditions that fall under that category.
Would you say there are major categories and minor categories of niching?
What articles are essential for a MSK EXSTORE practitioner? What image creation is essential?
What articles do you feel are needed for promoting SEO of a website geared towards MSK for higher ranking over time so the algorithm picks up on your niching down by article promotion?
I have been rewriting a few articles from my website builder so they sound less mysticism and more scientific.
If there is a best scripted / article for talking about a topic then could there be collaboration of what is best said rather than us paying ghost writers separately? Most of the information seems the same but in slightly different words. Why not have a standardized article for EXSTORE practitioners so we can set a standard on what practitioners should know ...
Kenny Easley, Hall of Fame defensive back in the NFL passed away yesterday at the age of 66. He had to retire retire early because team doctors were giving him an absurd amount of nonsteroidal inflammatory drugs, which caused him to go into kidney failure and retire before the age of 30. Check out this excerpt of a New York Times article based on a piece written in a journal back in 2002. It’s important for athletes at all levels to have their own physicians and healthcare professionals so that they can act independently in the best interests of the athlete.
