Results - not time - are how to measure how effective your treatments are. Never base your rates in time.

I would take any mention of time OFF your website. If you want to include wording to the effect that an initial visit may be up to a certain amount of time, that’s one thing. But you aren’t an insurance company and your treatments should not be attached to a pre determined amount of time. That’s setting an expectation that you don’t want the patient to have

I had more happy patients when I spent less time with them but used skills that were much more effective.

Believe me, patients don’t want to be in your clinic for an hour or more. Unless you serve alcohol and food.

Caveat - you don’t need to spend 10 years learning how to be effective and deliver exceptional results. We have the training to get you there much faster.