"If you can't explain it simply, you don't understand it well enough."
-Albert Einstein
I think it's just human nature to have to complicate things. But when you're in the clinic, that is no time to be an academic or philosopher.
I've always harped on clinical results. Working in the clinic is working in the trenches so to speak. This is where the rubber meets the road. Any flowery ideas of acupuncture or Chinese medicine, all the lovely beautiful concepts and theories, they mean nothing. Results are the only thing that matters - and the treatments behind them. While many think this disparages the "art", what it actually is, is putting the patient first. I will never apologize for putting the patient above ideology that doesn't deliver results, and only serves to comfort one's ego.
I've seen so many peeps brag about what they can do. What they know, how they can "control qi", or the degrees they have. Something is always missing in this bragging though - the patient.
Learning is fun, philosophy is extremely interesting, exploring new idea is important. But in the clinic it's all about keeping it simple.
Likewise, how are you explaining things to your patients? Are you lecturing on the differences between acupuncture and dry needling? Are you over explaining how your treatments are helping them? Have you noticed they glaze over after about 30 seconds?
It's best to keep working on your scripts and saying things very direct. Give the patients what they need - results. We excel in the clinic, delivering the tools we've learned. If we're talking, we're not working (unless you can do both at the same time).
And please, keep it simple!
If you treat patients with plantar fasciitis, this video is worth your time. Anthony breaks it down with key treatment targets you might be missing.
Register for the next EXSTORE course or book a refresher if you need to brush up:
https://aseseminars.com/event/the-exstore-orthopedic-system-for-dry-needlers
Can you post a list of all the courses available on ASE seminars? the sorting normally needs specific names of the course to find it but I am looking to just see all the topics that ASE seminars covers. I am looking to create a list of articles that can be created based upon the courses that are taught here. A course that is taken can have an article created from it explaining to patients why they are in the right place. These articles can reduce costs of advertising over time by making a person a local authority with google using its algorithm to send you traffic. We aren't giving direct treatment strategies but overview articles it seems to guide purchase.
Example : Difficulty to Rank /100 : Volume of Searches a month you are part of by writing an article that ranks well
Sciatica / 72 Difficulty / 450,000 searches
Anxiety / 95 difficulty / 368,000 searches
carpal tunnel / 63 difficulty / 301,000 searches
low back pain / 65 difficulty / 246,000 searches
Tennis elbow / 75 difficulty / 165,000 ...
I am looking at webinars to download for the month of December and would love your input. What topics haven’t you seen lately? Anything you’re curious about, want to brush up on, or feel like we do not cover enough? Drop your ideas — I want to make sure this month is something fresh.
@Exstoreman @JoshuaSwart My regular tennis patient said:
I tore my plantar again last Saturday. Same foot, same feeling. Haven't gone to doc or gotten mri but feel exactly the same. Unfortunately they can't see me til Tuesday 2:45 and then imaging will come after...want me to push out til I know more?
- Should I wait for her to get an MRI to confirm that her plantar fascia or achilles tendon was torn before I treat her, or should I just treat her before that imaging appointment? Thank you! Sarrah
